Campaign Development
Random marketing activity creates noise.
A structured campaign creates momentum.
GALAG develops campaigns around a clear objective, audience, message, creative direction, channels, and measurement plan. We bring the different parts together so the campaign works as one idea rather than a collection of disconnected assets.
Deliverables
What we do
- 01
Campaign Strategy
- 02
Campaign Objective
- 03
Audience Definition
- 04
Key Message
- 05
Creative Direction
- 06
Campaign Concepts
- 07
Content & Creative Assets
- 08
Channel Planning
- 09
Campaign Calendar
- 10
Campaign Launch & Management
Process
How we work
Step 1: Define
We identify what the campaign needs to achieve.
Step 2: Plan
We define the audience, message, offer, channels, creative direction, and campaign structure.
Step 3: Create
We develop the content and creative required for the campaign.
Step 4: Launch
We execute the campaign across the selected channels.
Step 5: Review
We measure the response and identify what should be improved.
Measurement
KPIs we track
- Reach
- Impressions
- Engagement Rate
- Click-Through Rate
- Leads
- Conversion Rate
- Cost per Lead
- Cost per Acquisition
- Revenue
- Return on Ad Spend
Case studies
Our work
FAQ
Frequently asked questions
When do I need campaign development?
Product launches, sales seasons, promotions, new offers, major announcements, or when marketing has become a series of random boosted posts.
What's included in campaign development?
Campaign Strategy, Campaign Objective, Audience Definition, Key Message, Creative Direction, Campaign Concepts, Content & Creative Assets, Channel Planning, Campaign Calendar, Campaign Launch & Management.
How does the process work?
1. Define: We identify what the campaign needs to achieve. 2. Plan: We define the audience, message, offer, channels, creative direction, and campaign structure. 3. Create: We develop the content and creative required for the campaign. 4. Launch: We execute the campaign across the selected channels. 5. Review: We measure the response and identify what should be improved.
How do you measure success?
We track Reach, Impressions, Engagement Rate, Click-Through Rate, Leads, Conversion Rate, Cost per Lead, Cost per Acquisition, Revenue, Return on Ad Spend.
Can I combine campaign development with other services?
Yes. You can work with us on one service or combine several where the problem requires it.
More in Campaigns & Performance
Ready to get started?
Tell us where you're stuck and we'll show you how campaign development can help.