Performance Marketing
More ad spend doesn't automatically create more growth.
Performance marketing is about reaching the right people, with the right offer and creative, and getting them to take the right action. GALAG manages paid campaigns with a focus on measurable business results.
Deliverables
What we do
- 01
Paid Social Campaigns
- 02
Meta Ads
- 03
Google Ads
- 04
Audience Targeting
- 05
Retargeting
- 06
Campaign Structure
- 07
Ad Creative Direction
- 08
Creative Testing
- 09
Budget Management
- 10
Campaign Optimization
- 11
Performance Tracking
Process
How we work
Step 1: Discover
We understand the business, audience, offer, competitors, and conversion goal.
Step 2: Build
We create the campaign structure, audiences, creative direction, tracking, and budget plan.
Step 3: Launch
We put the campaigns live and monitor early performance.
Step 4: Test
We test audiences, messages, creatives, placements, and offers.
Step 5: Optimize
We shift budget toward what performs better and continue improving the campaign.
Measurement
KPIs we track
- Impressions
- Reach
- CTR
- CPC
- CPL
- CPA
- Conversion Rate
- CAC
- Revenue
- ROAS
Case studies
Our work
FAQ
Frequently asked questions
When do I need performance marketing?
E-commerce, lead generation, product launches, businesses looking for faster acquisition, or when existing paid campaigns are expensive and unpredictable.
What's included in performance marketing?
Paid Social Campaigns, Meta Ads, Google Ads, Audience Targeting, Retargeting, Campaign Structure, Ad Creative Direction, Creative Testing, Budget Management, Campaign Optimization, Performance Tracking.
How does the process work?
1. Discover: We understand the business, audience, offer, competitors, and conversion goal. 2. Build: We create the campaign structure, audiences, creative direction, tracking, and budget plan. 3. Launch: We put the campaigns live and monitor early performance. 4. Test: We test audiences, messages, creatives, placements, and offers. 5. Optimize: We shift budget toward what performs better and continue improving the campaign.
How do you measure success?
We track Impressions, Reach, CTR, CPC, CPL, CPA, Conversion Rate, CAC, Revenue, ROAS.
Can I combine performance marketing with other services?
Yes. You can work with us on one service or combine several where the problem requires it.
More in Campaigns & Performance
Ready to get started?
Tell us where you're stuck and we'll show you how performance marketing can help.